As absurd as it seems, the more you post on your blog, the more your readers will stay away from it. And the main reason for this is the content may be getting outdated and irrelevant.

Once you have build up your content bank for a few years, by regularly uploading new content, you will have a lot of blog posts that are irrelevant to the present audience.

If you don’t keep them updated every couple of years, they will get outdated and generate no traffic. As these outdated articles add up, they will eventually make your site irrelevant.

So make sure that you consciously keep working on your existing content and cut out irrelevant or non-performing posts.

Most of the content marketing industries can work well with evergreen content. Evergreen content has a longer shelf life and is appreciated by a large audience. Time-sensitive content or news-related content, lose their relevance very quickly and drop their viewership quickly. But with evergreen content, they last long and their traffic keeps increasing steadily. They pull in a huge amount of traffic and keep increasing it frequently.

So don’t try publishing a lot of stuff, instead, concentrate on quality control and evergreen content. You can take advantage of online tools like Ahrefs and BuzzSumo which will help you break down and analyze what kind of content is trending. Study what your audience prefers and analyze what your competitors are doing. Try to make your pieces better than their content and ask their viewers to share and link it.

Keep analyzing as to where your site is going. What needs to be changed and what needs to be added. Analyze your flaws and keep filling those gaps. Don’t run after the quantity of your content, but concentrate on the quality of them. To know more, visit CDMC today.