Gmail ads are the advertisements that we see on top of the promotion tab. You can differentiate between emails that you have received and the advertisement by the small yellow “Ad” word written next to the email ads.
These ads show great results because they are relevant and targeted for the respective user. Google scans the user’s online activity and preference on YouTube, Chrome or its search engine to analyze what the customers are searching for and provides relevant ads to their Gmail account. That is why SEO or keyword enabled advertisements work so well with Gmail Ads.
The best feature of Gmail ads is that you can target people based on their likes, interests, online behaviour etc. Based on that, you can choose specific keywords and target the customers. If you are targeting certain customers of companies selling same or similar product as yours, you can target those keywords in your emails. So, whenever people subscribe or open email from your competitor companies, your ads might show up too if you have placed same keywords that their emails generally contain.
Another good aspect of Gmail ads is that Gmail knows whom to target. Often, people who open the “Promotions” tab on their emails have an intention to spend some money, and look at current offers. So, if you are clever enough to place target words carefully, provide attractive offers and display them in a creative way, there is a high chance your ads are going to get converted really soon.
With all that being said, Gmail ads do not work the same way for every marketer. Some believe that Gmail ads are targeted more towards other businesses than consumers. So, if you are looking for B2B conversions, you might just be in luck. To top is all off, Gmail is much cheaper than any other forms of advertisements. For more information, visit CDMC today.