YouTube is by far the most popular video watching website that exists today. And we are not exaggerating. To be able to put your video advertisement here means you are targeting almost every YouTube user.
The best thing about advertising on YouTube is that you only pay for the times when your ad is watched till the end by someone, or when someone clicks on your advertisement. This is a way for you to know that the public for whom you are paying is actually interested in your product or ad.
YouTube has a lot of options when it comes to advertising formats. Whether it is the skippable ads (that display “Skip Ad” option on the right of the ad), or non-skippable ads (the kind which play without interruption) or the bumper ads which is the same as non-skippable ads but last for 6 seconds or the overlay ads that are displayed on the bottom of the video, you must be careful when deciding on the format because that is what is going to make the users click on your ad.
You should also be careful about what content you are including in the kinds of ads you’re choosing. For example, the content that you would post on your video ad will definitely not work when you’re advertising on display ads. Because of this, you should set aside different budgets for each.
YouTube has settings for getting the best out of your ads. If you have a group of audience that you would like to target specifically, then take advantage of the tools that the site provides you with. There are many layers you can add to your target audience and see the difference in results in matters of weeks!
On YouTube, you can make use of ad remarking. If you are selling a product or service on your website which the potential customer has shown interest in, you can show them an ad about that product on YouTube. This is a very easy and effective way to convert visitors into customers.