Content marketing is not about quantity, but quality. The better your content is, the more amount of traffic it will attract. If you keep uploading shitty content with the aim of attracting an enormous traffic, it will backfire at you. People will get tired of it after a point of time and you will experience a drastic fall in your traffic.
You grow your popularity in social media by people vouching for your content. When a person likes, shares or comments on your post, he/she is vouching for the content. They appreciate it and want others to read it. This keeps going on and traffic keeps pulling in. Once you have caught a good attraction, your rankings on Google get better.
If your content gets neglected by your viewers, or if they feel that it is not worthy of the like or share, it won’t spread and it can’t breed new viewers. If this keeps happening with your content, you will start to lose your loyal audience and decrease your ranking on Google. This will eventually lead search engines to not suggest your content and place them at the bottom.
So post high quality content with in-depth description and analysis of the topic. It is healthy to post about twice or thrice a week.
Another reliable option for your content strategy would be to add evergreen content into the mix. Since it is generic, it holds relevance for a longer time and is well-received by a larger audience. Evergreen content can also be revisited and updated to fill in space in your content calendar when needed.
Make your titles attractive so more traffic can be lured towards it. Analyze the content of well-established marketers in your industry and understand what your readers want. Incorporate these factors in your own way into the content.