Google nowadays does not want to rank just any site for any term. Wikipedia ranks for almost everything because they have a lot of domain authority. What Google does is that it ranks a specific page higher for a particular topic rather than ranking a big organisation which has content for many topics. Basically, it allows small organisations to compete with larger ones. For example, Google will rank a pure SEO based organisation higher than a company which writes about all the things related to marketing.
SingleGrain ranks for all the marketing related keywords. This is because Google finds the most relevant content on SingleGrain when it comes to marketing. But for many topics, Google has a hard time to find the right keywords. For something like “Growth Everyday”, which talks about stories of entrepreneurs, Google finds difficult to understand it.
If you are starting a new venture, it is very important to have a strong topical relevancy. For this, it is necessary to have a specific subject area in mind. Focus on providing content for one topic and later on expand into your domain. Topical relevancy is all about being the best on a specific topic.
Marketmuse is a very good tool to find out all the phrases and terms which should be added to your website for topical relevancy. Also, it is important to check similar websites which are writing on the same subject. You can do this using “SEMrush” and “Ahrefs” tools.
It is seen that websites which focus on a specific topic or a specific field rank higher. The website FamousBirthdays is all about celebrity birthdays. It drives millions of visitors daily even though it is only all about celebrity birthdays. Always look at your competition to know their strategies and what is working for them. More information visit CDMC.