Many marketers do not feel the need to have more backlinks. Once you are up and running , there is no need to monitor the number of backlinks you have. For example, taking the reference of a post on Wikipedia, it is surely going to rank higher than most of the other pages because Wikipedia has the appropriate domain authority.
Most of the established people do not regularly check their domain authority. Obviously, If you are just starting off, then keeping a check on it is important but not in the earlier stages, it just doesn’t matter that much. These matrix have less importance as long as you are doing good business.
If you have a new client or a customer then it is important to look at the statistics. To see the number of links they have and compare those with their competitors. Through these matrices, you can come up with new strategies to help your clients. But if you are with a client for a year and are getting good results then you don’t need to check the backlinks time and again. Just create good videos and podcasts to improve.
One of the easiest ways to outrank your competitors, if you are already established, is to go on “Google Search Console”. Over there, check the URLs which have lots of impressions but fewer clicks. You can look for all the keywords which can be added in coherence with your content. You can re-write your URLs by adding better keywords. By doing this, the rankings of your keywords will increase and eventually you will outrank your competitors without having to add more links. To know more, visit CDMC today.
It’s better to improve your content and upgrade it rather than just trying to add backlinks. One can also use “Click Flow” to check your impression count and improve it by changing the title or the meta- description.