Courses
online media planning

Internet advertising is constantly changing and shifting towards automation and a digital-centric focus for planning. Thus new and innovative online marketing and interactive advertising options targeted display advertising based on the content, video advertising, and mobile marketing are being introduced at a rapid pace.

Launching a successful online advertising strategy, is aided by an extensive knowledge of online media buying and planning, the ad placement and distribution across platforms, Also available targeting tools to help you match your creative and message to your audience profile. Requiring a constant awareness and intuitive understanding of your target audiences, their behaviour, and how they currently interact with your brand and website. Because of the continuous complexities and ever-changing fragmentation of online media, managing and maintaining a successful online advertising campaign grows ever more challenging over time.

Online media buying hasn't remained stagnant. It has gone from a research driven or result laden activity to a much more relationship-focused event. Yes, the research and also the performance numbers matter. When planning your media campaign it is important to understand the strengths of each format, how clients respond to them and how they can work together.

With better information upfront, the publisher can generate better results if and when they become part of your team. Publisher partners the latest news, product releases, and information. They like to hear it.


© 2015 Centre for Digital Marketing & Communication, All Rights Reserved