E-commerce is a very competitive field because your rival brand is no more than a click away. If your site does not meet the requirements, the customer simply looks for another e-commerce site to buy products from. If you want to attract customer attention, you want to make sure that your website is as usable and as customer-friendly as possible.
It doesn’t matter if your prices are low or because if customers get confused navigating your website, reaching a preset target will likely be difficult.
As an e-commerce site, you don’t actually need to know all their details. An email address and a password are all you need. Make these call-to-action buttons stand out.
What if you go about allowing guest users to checkout products without the need to register, dealing with sign up later, to make the next purchase on your site easier.
When placing orders, customers have to know where they stand in their purchase process – how many steps have they accomplished, and how many more to go. Customers will easily get bored and think your shopping procedures take forever, making them more likely to abandon their purchases.
Unexplained costs, would lead customers to abandon their purchase, and even worse, their trust in your site will be broken.