Affiliate marketing based on performance marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
In the world of affiliate marketing, an advertiser can be any company selling a product like electronics, hotel rooms, clothing or games. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers agree to work with a publisher, later provide the publisher with a creative in the form of links, banner or text ads that the publisher incorporates into their website.
The finally is the consumer. The consumer is the one who actually sees the ad and then makes an action either by clicking a link or by submitting their information via a form that takes them from the publisher’s website to the advertiser’s to complete the action.